Wissenswertes

Key Takeaways: Gabe reported an increase of ChatGPT ads based on a SE Ranking analysis by Deda and Tomko ChatGPT ads appear on 26% of commercial prompts, 61% of prompts regarding Pets 96.37% of brands that got ChatGPT ads displayed are not cited in the answer = only 3.63% of advertisers were also cited as a source in the answer above their ad YMYL: ChatGPT showed substantially more ads for YMYL topics than Google’s AI Mode. Ads appeared on 28.69% of healthcare prompts, compar

Key Takeaways: Kopp analyzed search patents related to search and AI search, adding a new patent on Search System Having Task-Based Machine-Learned Models The patent is a about a search system that breaks broad user queries into ranked subtasks using LLMs + specialized multi-task ML models — then surfaces, ranks and dynamically re-ranks content based on aggregated user interaction scores across the full task session. He outlined the process: Query Classification — is this a g

Key Takeaways: Segonzac analyzed the retrieval system of ChatGPT and gained highly interesting insights: Bright = web search engine but likely just Google Labrador = an in-house index, topped up with press feeds, open scientific repositories and partner platforms (it is not Bing: as titles are too long) The labrador snippet: 200 characters taken from the start of your page body (straight after your H1) and the page's title What to do with this. Your grounding budget in instan