Wissenswertes

Key Takeaways: Google officially carried out the December 2025 Core Update from 11th to 29th of December - while especially one week later volatility spiked Solis found movements across multiple verticals such as Publications, eCommerce, SaaS : This is yet another iteration to reward specialization, expertise and showcase more commercially oriented content from brands or specialized retailers , rather than generic ecommerce platforms or publications.  Gabe: The December 20

Key Takeaways: Long (Nectiv) analyzed ChatGPT Query Fan-Out via 8.500+ prompts across different industries in October : Total Number Of Searches: 2,648 Percentage Of Search Instances: 31% Average Number Of Searches: 2.17 Average Words Per Query: 5.48 A search triggers 1 to 4 fan out queries that are mostly 3+ words long with an average of 5,84 words Compared to Google (3,4 words per query) the ChatGPT fan-out queries are significantly longer and more long-tail The main n-gram

Key Takeaways: Google sued SerpApi for scraping search results and selling the data over copyright and the fact SerpApi’s answer to SearchGuard is to mask the hundreds of millions of automated queries it is sending to Google each day to make them appear as if they are coming from human users SerpApi is used by ChatGPT, Perplexity and other LLM chats for grounding there results as well as by Search Analytics Tools, Apple, Meta aso, After removing the num=100 parameter in Se