Wissenswertes

Key Takeaways: DEJAN/Dan Petrovic analyzed how ChatGPT retrieves websites for grounding and outlined it on an example of his page using the Web Search tool in the Asisstants API. How it works in a nutshell: Initially retrieves small data object from web search results (title, description, 1-3 sentences, retrieval ID) Then, it can look at certain windows/passages and even follow links It uses an open() call to access the page at a certain row and click() to initiate the same

Key Takeaways: A study by Seer Interactive found massive CTR drops from Google comparing September 2025 vs. June 2024 Paid CTR without AIO dropped by -32% Paid CTR with AIO dropped by -68% Organic/SEO CTR without AIO dropped by -41% Organic/SEO CTR with AIO dropped by -61% Google proclaims that AIO is a successful feature for users and Google is sending more traffic to the web - data throughout different industries cannot support those claims Green raises important points:

Key Takeaways: Mantica shows data from running Google Ads AI Max for 4 month: AI Max lost against all match types , doubled costs for conversions Google responds to criticism on X (AdsLiaison): [AI Max is] designed to help you capture incremental conversions or conversion value , depending on your objective. It does this by expanding your reach to additional relevant traffic using broad match and keywordless matching in the backend. It pairs this reach with optimizing your a