Wissenswertes

Key Takeaways: Solis analyzed Similarweb data of Google SERPs for the 4 verticals headphones, jeans, online games and greeting cards/ecards in the US from November 2025 to January 2026 compared to the previous year CTR for Google Organic Results dropped by -10% to -23% (absolute, e.g. from 73% to 50% of SERP clicks going to Organic Results) AIO take a major part of the clicks, from 12% to 33% of the SERP clicks Ads CTR doubled (Text Ads as well as PLA) reaching 19% to 36%

Key Takeaways: Google and Microsoft promote WebMCP as a new W3C standard for browsers and agents to interact with websites easily and reliably Volpini: Schema.org gave us the nouns, WebMCP will give us the verbs While WebMCP is the frontend technology to describe options of interactivity, ACP and UCP enable agentic features on the server-side Google explains: WebMCP proposes two new APIs that allow browser agents to take action on behalf of the user: Declarative API : Perfo

Key Takeaways: Landwehr analyzed AI Search responses for pnewind(.)com - a former wind energy company website that has been misused by Casino Affiliates using Google cloaking and access blocking His findings suggest: OpenAI is scraping Google Grok is somehow using Google Claude is using Brave Search Perplexity might use Brave Search (but states that it uses its own index) Konitzny points out that Grok is using Brave for image search - based on the code run in Chrome. Ray con