Wissenswertes

Key Takeaways: OpenAI officially introduces Ads to monetize ChatGPT- first to ChatGPT logged out and Go users in the US - ChatGPT Pro, Business and Enterprise remain ad-free for now Our ads principles from OpenAI's statements Mission alignment : Our mission is to ensure AGI benefits all of humanity; our pursuit of advertising is always in support of that mission and making AI more accessible. Answer independence : Ads do not influ ence the answers ChatGPT gives you. Answers

Key Takeaways: Google started testing Personal Intelligence in the US: With Personal Intelligence Google provides personalized results and responses - using personal data from various apps such as Gmail, Google Photos, YouTube and Google Search " When enabled, Gemini accesses your data to answer your specific requests and to do things for you. And because this data already lives at Google securely, you don't have to send sensitive data elsewhere to start personalizing your e

Key Takeaways: On January 11th Google launched the Universal Commerce Protocol : UCP will soon power a new checkout feature on eligible Google product listings in AI Mode in Search and the Gemini app, allowing shoppers to check out from eligible U.S. retailers right as they’re researching on Google UCP is built to work across verticals and is compatible with existing industry protocols like Agent2Agent ( A2A ), Agent Payments Protocol ( AP2 ) and Model Context Protocol ( M

Key Takeaways: Google officially carried out the December 2025 Core Update from 11th to 29th of December - while especially one week later volatility spiked Solis found movements across multiple verticals such as Publications, eCommerce, SaaS : This is yet another iteration to reward specialization, expertise and showcase more commercially oriented content from brands or specialized retailers , rather than generic ecommerce platforms or publications.  Gabe: The December 20

Key Takeaways: OpenAI is preparing to bring ads to the ChatGPT Android app, [Tibor Blaho found] code in the latest beta hinting at marketplace content and search-focused ad displays Kosch analyzed the leak and its components: AdsDebugInfo : indicates intend to production usage and could be used for why ad is shown, which parameters are used etc. AdTarget & AdTargetType : definition of types such as contextual targeting, user intent, query type (informational vs. transactional

Key Takeaways: A study by Seer Interactive found massive CTR drops from Google comparing September 2025 vs. June 2024 Paid CTR without AIO dropped by -32% Paid CTR with AIO dropped by -68% Organic/SEO CTR without AIO dropped by -41% Organic/SEO CTR with AIO dropped by -61% Google proclaims that AIO is a successful feature for users and Google is sending more traffic to the web - data throughout different industries cannot support those claims Green raises important points:

Key Takeaways: Mantica shows data from running Google Ads AI Max for 4 month: AI Max lost against all match types , doubled costs for conversions Google responds to criticism on X (AdsLiaison): [AI Max is] designed to help you capture incremental conversions or conversion value , depending on your objective. It does this by expanding your reach to additional relevant traffic using broad match and keywordless matching in the backend. It pairs this reach with optimizing your a