Wissenswertes

Key Takeaways: Must watch: Petrovic outlined in a webinar from Edge of Search how AI Search Optimization works, what to focus on and why (AI) SEO experts have all the right tools to optimize a brands performance He compares monitoring model perceptions via prompts with human psychology and stresses how new tactics on top of traditional SEO can move the needle to incease citations, mentions and recommendations Why AI SEO? "When AI Search or Agents become personal assistants t

Key Takeaways: Segonzac clarified how websites can end up in the training data of a llm model, specifically that being crawled does not mean you are successfully finding your way into the training data. Layers of AI Chat Answers Training Data of the LLM model takes place in multiple steps: Crawling Extraction Deduplication Filtering Tokenization/Data mix/etc. Training Retrieval e.g. via Web Searches: Potential crawling hit Training Data Myths: “If an AI crawler hits my page,

Key Takeaways: SISTRIX reported changes in ChatGPT answer behavior when switching default model from ChatGPT 5 mini to ChatGPT 5.5 calling them "ChatGPT Core Update": 47% of cited domains changed within 48 hours in Germany German publishers and service brands won in visibility, while international aggregator lost Publishers Welt, FAZ, Bild, Chip, Computerbild are cited more similarly to their organic Google SEO visibility Garg reported a surge of ChatGPT Ads of +300x: see Wri