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Simmonds/Long: Reddit dominates SaaS SERPs
Key Takeaways: Simmonds analyzed Google SERPs for 8,566 keywords pulled from keyword gap reports, covering every term where Reddit.com and at least one of 13 major B2B SaaS domains both hold a ranking position Reddit outranks every vendor simultaneously on 50–66% of shared keywords in 3 of 4 verticals, covering 957,540 monthly searches where buyers hit Reddit before any vendor. It’s not a reviews story. 77% of Reddit’s winning search volume comes from generic category k
7. Apr.1 Min. Lesezeit


Segonzac: Inside ChatGPT Search
Key Takeaways: Segonzac (RESONEO) published a full technical study on how ChatGPT works and what changed when GPT-5.4 was introduced on 04.03.2026 and GPT-5.3 became the new default: Average domains dropped by -20% - fewer domains share the visibility in ChatGPT answers - which is also supported by Crawl log data from ChatGPT User Agents Query Fan-Out changed and includes site: Parameters to filter highly relevant or authorative sites Single tool web.run evolved into 12 o
6. Apr.1 Min. Lesezeit


Indig: How ChatGPT cite sources
Key Takeaways: Indig analyzed over 21.000 ChatGPT citations from different industries in depth to cover how AI cites sources based on content length and which pages/domains are picked etc. His findings / statements: Text with a question mark is 2x more likely to be cited (18.9% vs. 9.4%) 43.2% of sources cited by ChatGPT rank in Google position #1 ChatGPT retrieves about 6x more pages than it cites Top 10 domains take 46% of all citations in a topic, Top 30 at 67% While pages
23. März1 Min. Lesezeit
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