Wissenswertes

Key Takeaways: Landwehr analyzed Query Fanouts from ChatGPT when running Prompts in German, French, Portuguese, Italian, Spanish, Dutch, Polish and Turkish using local IPs and found that very often English Fanout Queries are triggered In 60%+ of cases, at least one of fanout query is in English. No matter the user’s language and location! Pure local brands in non-English markets are structurally disadvantaged . Brands from English-speaking countries start with a global edg

Key Takeaways : Ray & Rudzki stress the risk of heavy AI usage in SEO & content creation as they point out examples of failure: "Mount AI" is the rapid increase of visibility that is followed by a rapid decline as Search algorithms catch up An analysis of success stories of AI content tool from Landwehr revealed that 57% of websites saw their visibility tank , 22% that successfully gained rapid growth in the short term but tanked after Ray highlights: These drops can be rea

Key Takeaways: Ray analyzed websites (US) that were hit by an unconfirmed Google Update in January and found: Dropping in Google SEO also negatively impacted their LLM Visibility The data shows a broad decline in both SEO traffic & AI search citations: every subfolder in the study (11 of 11) experienced a drop in both Google organic traffic and total AI search citations , with a significant average citation decline of -22.5% . Google’s AI Mode (-23.8%) and ChatGPT (-27.8%)