Landwehr: ChatGPT triggers English Searches in Query Fanouts

Key Takeaways:

• Landwehr analyzed Query Fanouts from ChatGPT when running Prompts in German, French, Portuguese, Italian, Spanish, Dutch, Polish and Turkish using local IPs and found that very often English Fanout Queries are triggered

  • In 60%+ of cases, at least one of fanout query is in English.

    No matter the user’s language and location!

  • Pure local brands in non-English markets are structurally disadvantaged.

  • Brands from English-speaking countries start with a global edge.

  • Even answers about local politics are shaped by what ranks on the English-speaking web - often US-centric.

  • Publishing selected content in English can increase AI visibility.

  • English digital PR can increase AI visibility markets where consumers do not speak English.

• This is in line with my observations and mostly English Reddit conversations make it into insurance related German prompts discussing German insurance characteristics for foreigners and expats

Sources:

• https://www.linkedin.com/posts/landwehr_ever-wondered-why-chatgpt-often-pulls-sources-activity-7429579170311073792-oDI0?utm_source=share&utm_medium=member_desktop&rcm=ACoAABnbwGQBR3mFyrMU-Oo3tfV88RCOUKwsTXw