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Long: Study on ChatGPT Query Fan-Out
Key Takeaways: Long (Nectiv) analyzed ChatGPT Query Fan-Out via 8.500+ prompts across different industries in October : Total Number Of Searches: 2,648 Percentage Of Search Instances: 31% Average Number Of Searches: 2.17 Average Words Per Query: 5.48 A search triggers 1 to 4 fan out queries that are mostly 3+ words long with an average of 5,84 words Compared to Google (3,4 words per query) the ChatGPT fan-out queries are significantly longer and more long-tail The main n-gram
23. Dez. 20251 Min. Lesezeit


DEJAN: Google's grounding - chunk sizes from Vertex AI Search
Key Takeaways: Dan Petrovic analyzed 7,060 queries via Google's Vertex AI Search that likely powers Gemini Chunk size: The total words retrieved for grounding is surprisingly stable throughout queries at a median of 2.000 words (within 1.500 to 3.000 words) This budget is devided among sources based on their relevance ranking: First position with 28% to 5th position with 13% share. 77% of pages get 200-600 words selected. The typical page gets ~377 words. Longer, more exte
20. Dez. 20251 Min. Lesezeit


Long: Social Media gain Google Search Visibility
Key Takeaways: Based on SEMrush data Long found that major social media channels like X, linkedIn, Threads gained visibility in Google Search since mid of October Inline with this development, Google added a new social feature in the Google Search Console that is controversely discussed - as the data it provides is of low quality and full of anomalies especially with the introduction of AI Overviews and the push of AI Mode Clark shared first insights that he was surprised a
11. Dez. 20251 Min. Lesezeit


Profound: ChatGPT Query Fanout Study
Key Takeaways: Profound analyzed ChatGPT citations for the used queries (Query Fanout) for 420 prompts (97 single-query, 323 multi-query) to compare how they were influenced by Google's Top 10 for the queries Findings: First Queries significantly rely more heavily on Google's Top 10 while further queries source citations from beyond (e.g. other sources such as Reddit, Wikipedia aso. or Google's Top 30, Top 100 or even Bing, Brave and others) In middle and last queries ranki
10. Nov. 20251 Min. Lesezeit


Williams-Cook: Google PAA increasingly AI generated
Key Takeaways: According to AlsoAsked Data on English queries the share of AI generated People Also Ask in Google SERPs increased from 17,8% to 37,8% . According to my observations this is likely similar in German/Germany Thus, data points in Google Search Console and tracking tools likely affected as spots for direct mentions and links are taken over bei AI Overviews-like answers Update 12/25 : while the maximum was hit in October (41.4%) Google seemed to have doubled down
14. Okt. 20251 Min. Lesezeit


Kunz: Google AI Mode in Deutschland und EU
Key Takeaways: Nach der Ankündigung am 07.10. ist nun auch seit dem 13.10. der AI Mode bzw. KI Modus in Deutschland ausgerollt Mit der Integration in der Suchleiste wird der AI Mode prominent angeteasert Christian Kunz fasst es gut zusammen: " Das Ergebnis dürften deutlich weniger Klicks sein. Das zeigen aktuelle Studien. Dabei dürfte klar sein: Der KI-Modus wird bleiben, und Websitebetreiber und SEOs müssen damit zurechtkommen . Dafür gibt es verschiedene strategische Ansät
13. Okt. 20251 Min. Lesezeit


Konitzny (Kosch): Grok uses Query Fan-Out and Brave Search
Key Takeaways : Grok also does a Query Fan-Out - rewriting a prompt into searches Grok uses Brave Search instead of Google or Bing Source...
21. Aug. 20251 Min. Lesezeit


Landwehr (Peec AI): How to win with GEO
Key Takeaways: Sehr guter, einfacher Guide zu GEO (Generative Engine Optimization) / LLMO, der sich mit meinen eigenen Erfahrungen und Analyse-Ergebnissen deckt " LLMs cannot have first-hand experience . But users want it. LLMs are incentivized to reference sources that provide first-hand experience." "Actually, plenty of traditional SEO methods still apply , with a few new SEO tactics you can incorporate into your workflow." GEO Tactics Step 1: Be Crawlable Step 2: Continu
30. Juli 20251 Min. Lesezeit


Konitzny (Kosch): ChatGPT Query Fan-Out
Key Takeaways: Query Fan-Out auf Basis von Such-Ergebnissen ist sequentieller, sich wiederholender Prozess Es ist möglich diesen Prozess...
29. Juli 20251 Min. Lesezeit
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