Long: Social Media gain Google Search Visibility

Key Takeaways:

• Based on SEMrush data Long found that major social media channels like X, linkedIn, Threads gained visibility in Google Search since mid of October

• Inline with this development, Google added a new social feature in the Google Search Console that is controversely discussed - as the data it provides is of low quality and full of anomalies especially with the introduction of AI Overviews and the push of AI Mode

• Clark shared first insights that he was surprised about the amount of traffic Google sends to YouTube

• As LLM chats rely on Search grounding it will be interesting to see whether this shift also takes place in LLM visibility and cited sources

Sources:

• https://x.com/chris_nectiv/status/1998776552851484879

• https://x.com/brodieseo/status/1999077851707085281