Wissenswertes

Key Takeaways: Google started testing Personal Intelligence in the US: With Personal Intelligence Google provides personalized results and responses - using personal data from various apps such as Gmail, Google Photos, YouTube and Google Search " When enabled, Gemini accesses your data to answer your specific requests and to do things for you. And because this data already lives at Google securely, you don't have to send sensitive data elsewhere to start personalizing your e

Key Takeaways: On January 11th Google launched the Universal Commerce Protocol : UCP will soon power a new checkout feature on eligible Google product listings in AI Mode in Search and the Gemini app, allowing shoppers to check out from eligible U.S. retailers right as they’re researching on Google UCP is built to work across verticals and is compatible with existing industry protocols like Agent2Agent ( A2A ), Agent Payments Protocol ( AP2 ) and Model Context Protocol ( M

Key Takeaways: Google officially carried out the December 2025 Core Update from 11th to 29th of December - while especially one week later volatility spiked Solis found movements across multiple verticals such as Publications, eCommerce, SaaS : This is yet another iteration to reward specialization, expertise and showcase more commercially oriented content from brands or specialized retailers , rather than generic ecommerce platforms or publications.  Gabe: The December 20

Key Takeaways: Google sued SerpApi for scraping search results and selling the data over copyright and the fact SerpApi’s answer to SearchGuard is to mask the hundreds of millions of automated queries it is sending to Google each day to make them appear as if they are coming from human users SerpApi is used by ChatGPT, Perplexity and other LLM chats for grounding there results as well as by Search Analytics Tools, Apple, Meta aso, After removing the num=100 parameter in Se

Key Takeaways: Dan Petrovic analyzed 7,060 queries via Google's Vertex AI Search that likely powers Gemini Chunk size: The total words retrieved for grounding is surprisingly stable throughout queries at a median of 2.000 words (within 1.500 to 3.000 words) This budget is devided among sources based on their relevance ranking: First position with 28% to 5th position with 13% share. 77% of pages get 200-600 words selected. The typical page gets ~377 words. Longer, more exte

Key Takeaways: Anderson analyzed the Google Leak & DOJ testimony: A deep dive mapping Google's Search Essentials and Helpful Content questions to leaked Content Warehouse attributes like Q*, siteAuthority, contentEffort, and predictedDefaultNsr. From Navboost to contentEffort he provides a clear understanding of how Google is or likely is working ICYMI: Back in 2024 the Website Boosting article from Mario Fischer visually outlined it pretty well Example I: EEAT decoded E-E-A-

Key Takeaways: Based on SEMrush data Long found that major social media channels like X, linkedIn, Threads gained visibility in Google Search since mid of October Inline with this development, Google added a new social feature in the Google Search Console that is controversely discussed - as the data it provides is of low quality and full of anomalies especially with the introduction of AI Overviews and the push of AI Mode Clark shared first insights that he was surprised a

Key Takeaways: Metehan discovered in Google's Discovery Engine 7 ranking signals that likely power AI Mode (Vertex AI search) Base Ranking → core algorithm output Gecko Score → embedding similarity Jetstream → cross-attention model (handles negation better than embeddings) BM25 → yes, keyword matching still matters PCTR → 3-tier engagement system Freshness → time-sensitive query adjustment Boost/Bury → manual business rules His key takeaways: Ancestor headings travel WITH

Key Takeaways: DEJAN/Dan Petrovic analyzed how ChatGPT retrieves websites for grounding and outlined it on an example of his page using the Web Search tool in the Asisstants API. How it works in a nutshell: Initially retrieves small data object from web search results (title, description, 1-3 sentences, retrieval ID) Then, it can look at certain windows/passages and even follow links It uses an open() call to access the page at a certain row and click() to initiate the same

Key Takeaways: A study by Seer Interactive found massive CTR drops from Google comparing September 2025 vs. June 2024 Paid CTR without AIO dropped by -32% Paid CTR with AIO dropped by -68% Organic/SEO CTR without AIO dropped by -41% Organic/SEO CTR with AIO dropped by -61% Google proclaims that AIO is a successful feature for users and Google is sending more traffic to the web - data throughout different industries cannot support those claims Green raises important points: