Wissenswertes

Key Takeaways: SparkToro and Similarweb analyzed user data from the US from 01/26 to 04/26: Only 32% of searches result in a click, 29% in further searches and 39% of search sessions immediately end 66.6% of clicks in search to go organic search results, 27.3% to Google or rather Alphabet-owned features, 6.0% to paid ads While in 2016 55.0% of searches resulted in a click, in 2026 only 32.0% do - a drop of -41.8% Compared to 2024: Further searches grew by +7.3%, while clicks

Key Takeaways: Peham/Otterly analyzed 1.3 million LinkedIn AI Chat citations from ChatGPT, Perplexity, Google AI Overviews and AI Mode: Linkedin's AI citations rose +49.9% between January to May 2026 from 7.8% to 11.7%. People's posts get 91.7% of citations, rest goes to company posts. LinkedIn Pulse articles get cited far more than posts. More engagement /adding media doesn’t increase citation BDP / measures for increasing LinkedIn AI citations: Publish pulse articles, not j

Key Takeaways: Google introduces Search Profiles: We're launching Search profiles, a new way for publishers and creators to shape their presence on Search. Search profiles are a dedicated, shareable space to highlight content across social media, video and news platforms, and help audiences find accurate and up-to-date information about sources on Search. People can easily follow a source from their new Search profile, so they’re more likely to see content from that source on

Key Takeaways: AI Mode introduced Ads and users can now also set preferred sources Schwartz: Google AI Overviews & AI Mode gain preferred sources, plus new perspectives carousel and highly cited labels Sources: https://x.com/brodieseo/status/2058799216500289982 https://brodieclark.com/notes/#may-2026 https://x.com/glenngabe/status/2059682951684567066 https://x.com/glenngabe/status/2059604843879133333 https://searchengineland.com/google-ai-overviews-ai-mode-gain-preferred-sour

Key Takeaways: Rudzki (Peec AI) analyzed their data of Google AI Overviews and found that the appearance of AIOs is increasing (n=500k) Google AI Overview appearance differs across markets: US: 91.4% UK: 91.7% Australia: 86.5% Poland: 82.9% Germany: 75.6% France: 0% (not served by AI Overviews or AI mode) across funnel-stage: For decision-stage (bottom-of-funnel) prompts, AI Overviews appeared 88.5% of the time - higher than the 87% average. Google classifies queries into eig

Key Takeaways: Google published a report regarding AI Mode usage based on Google Trends keyword data The average AI Mode query is 3x the length of a traditional Search query. Keyword research now needs to be complemented with prompt, task, constraint and scenario research. Follow-up queries in AI Mode have increased by more than 40% on average per month in the U.S. Aleyda states: Brand visibility can't be analyzed only at the first prompt anymore: a brand might be mentioned,

Key Takeaways: At Google I/O Google announced lots of new features and a vision for the Agentic Web and stating "Google Search is AI Search": Gemini 3.5 flash: fast, but relatively expensive Gemini Spark: 24/7 personal agent running in the cloud - Give it a task and it works autonomously in the background, even if your phone and laptop are turned off. You choose to turn it on and it's designed to check with you before taking major actions (first only US and Google AI Ultra Us

Key Takeaways: Konitzny analyzed one prompt in 10 different markets in ChatGPT, Perplexity and AI Mode ""I need a juicer that produces little waste and is not very loud. Price doesn't matter."" Retrieval via Peec AI 10 Markets: US, DE, FR, NL, UK, IT, DK, AUT Listicles: biggest share on average, but massive variance by market → dominate the US. In Germany and the UK, they account for roughly half that share (US: 53.9% / DE: 25.9% / UK: 25.7%) Reddit: almost entirely a US phen

Key Takeaways: Google introduces new AI Mode features in Chrome (first for desktop devices in Chrome): Opens links within AI Mode directly side by side (left AI Mode, right Website / TikTok / YouTube) Select recent tabs and add them to your search (e.g. hotels oder destinations you like or personal notes from Drive or JIRA or even ChatGPT) Shepard expects disadvantages for publishers and site owners "The user may see your site, but they never leaves Google. Another brick in t

Key Takeaways: Solis analyzed the Google March Core Update 2026 for the US and found: Dictionary, translation, and language-reference sites were among the clearest loser clusters Travel discovery and planning visibility looked more affected: Google seems to have concentrated visibility around a smaller set of stronger, better-known travel destinations and platforms Jobs showed one of the clearest source-type splits: broad job intermediaries down, more direct or specialized de

Key Takeaways: Simmonds analyzed Google SERPs for 8,566 keywords pulled from keyword gap reports, covering every term where Reddit.com and at least one of 13 major B2B SaaS domains both hold a ranking position Reddit outranks every vendor simultaneously on 50–66% of shared keywords in 3 of 4 verticals, covering 957,540 monthly searches where buyers hit Reddit before any vendor. It’s not a reviews story. 77% of Reddit’s winning search volume comes from generic category k

Key Takeaways: Gabe spotted more and more Google AIO on Breaking News such as: "uber rivian" "gerrit cole returns" Google has lots of News data that could be summrized via AIO - news publisher would have to expect click drops Happens after a post quoting: "Google's Jaffer Zaidi said AI Overviews are purposefully not triggered for hard news queries. SEO consultant Barry Adams of Polemic Digital told the conference that publishers whose search traffic is primarily generated by

Key Takeaways: SERanking analyzed Google AI Overviews for 100.000 keywords in the US and found that with Gemini 3 more sources get cited: Average number of sources increased by +31,8% from 11,55 to 15,22 sources, smallest increase in the Insurance sector with +6,1% N umber of unique domains cited increased by + 9.3% from 89.262 to 97.574 However, lots of movements for cited domains: 37.870 domains that were previously cited are no longer cited at all while 46.182 entirely

Key Takeaways: Ray analyzed websites (US) that were hit by an unconfirmed Google Update in January and found: Dropping in Google SEO also negatively impacted their LLM Visibility The data shows a broad decline in both SEO traffic & AI search citations: every subfolder in the study (11 of 11) experienced a drop in both Google organic traffic and total AI search citations , with a significant average citation decline of -22.5% . Google’s AI Mode (-23.8%) and ChatGPT (-27.8%)

Key Takeaways: Michalik created 3 listicles for a made up matcha tea that got listed in most major AI chats Claude and AIO cited the fake Matcha quite frequently ChatGPT and AI Mode also cited the fake product from time to time Gemini did the best job in not mentioning the fake product Now all chats caught up, still, way to easy to game in the short run A while ago Fishkin reported that only in <1% of the runs of the same prompt the KI chat returns the same list of recommen

Key Takeaways: Solis analyzed Similarweb data of Google SERPs for the 4 verticals headphones, jeans, online games and greeting cards/ecards in the US from November 2025 to January 2026 compared to the previous year CTR for Google Organic Results dropped by -10% to -23% (absolute, e.g. from 73% to 50% of SERP clicks going to Organic Results) AIO take a major part of the clicks, from 12% to 33% of the SERP clicks Ads CTR doubled (Text Ads as well as PLA) reaching 19% to 36%

Key Takeaways: SEMrush analyzed 217,000 prompts across Google AI Mode, Perplexity, and ChatGPT Search: SearchGPT references Reddit most often . 12.6% of its answers contain Reddit links, though these links appear later in responses (avg. position 7). Perplexity gives Reddit higher prominence. Only 3.5% of Perplexity answers include Reddit, but those links appear much earlier (avg. position 3). Google AI Mode uses Reddit moderately. Reddit appears in 9% of responses, usua

In this post I collect interesting mini-tools for SEO/GEO: Last updated: 27.02.2026 Category Tool Description Tech Stack Creator Internal linking ONE Link Intelligence https://one-link-intelligence.streamlit.app/ Calculates scores based on Screaming Frog + Embeddings Crawl Streamlit App numpy/FAISS Kremer (ONE) Content Analyzer ONE Semantic Content Map https://onebeyondsearch-content-cluster-visualizer.streamlit.app/ Identify Content Cluster and Outlier based on Screaming Fro

Key Takeaways: Google started testing Personal Intelligence in the US: With Personal Intelligence Google provides personalized results and responses - using personal data from various apps such as Gmail, Google Photos, YouTube and Google Search " When enabled, Gemini accesses your data to answer your specific requests and to do things for you. And because this data already lives at Google securely, you don't have to send sensitive data elsewhere to start personalizing your e

Key Takeaways: On January 11th Google launched the Universal Commerce Protocol : UCP will soon power a new checkout feature on eligible Google product listings in AI Mode in Search and the Gemini app, allowing shoppers to check out from eligible U.S. retailers right as they’re researching on Google UCP is built to work across verticals and is compatible with existing industry protocols like Agent2Agent ( A2A ), Agent Payments Protocol ( AP2 ) and Model Context Protocol ( M