Williams-Cook: Google PAA increasingly AI generated

Key Takeaways:

• According to AlsoAsked Data on English queries the share of AI generated People Also Ask in Google SERPs increased from 17,8% to 37,8%.

• According to my observations this is likely similar in German/Germany

• Thus, data points in Google Search Console and tracking tools likely affected as spots for direct mentions and links are taken over bei AI Overviews-like answers

• Update 12/25: while the maximum was hit in October (41.4%) Google seemed to have doubled down in November only showing AIO in PAA for 29.1% of the queries

Sources:

• https://www.linkedin.com/posts/markseo_new-data-from-alsoasked-shows-google-is-share-7383449201508245505-fzRS/

• https://www.linkedin.com/posts/markseo_aios-starting-to-trend-down-very-interesting-activity-7404161765183365122-XVnw/