Wissenswertes

Key Takeaways: Simmonds analyzed Google SERPs for 8,566 keywords pulled from keyword gap reports, covering every term where Reddit.com and at least one of 13 major B2B SaaS domains both hold a ranking position Reddit outranks every vendor simultaneously on 50–66% of shared keywords in 3 of 4 verticals, covering 957,540 monthly searches where buyers hit Reddit before any vendor. It’s not a reviews story. 77% of Reddit’s winning search volume comes from generic category k

Key Takeaways: Landwehr analyzed Query Fanouts from ChatGPT when running Prompts in German, French, Portuguese, Italian, Spanish, Dutch, Polish and Turkish using local IPs and found that very often English Fanout Queries are triggered In 60%+ of cases, at least one of fanout query is in English. No matter the user’s language and location! Pure local brands in non-English markets are structurally disadvantaged . Brands from English-speaking countries start with a global edg

Key Takeaways: SEMrush analyzed 217,000 prompts across Google AI Mode, Perplexity, and ChatGPT Search: SearchGPT references Reddit most often . 12.6% of its answers contain Reddit links, though these links appear later in responses (avg. position 7). Perplexity gives Reddit higher prominence. Only 3.5% of Perplexity answers include Reddit, but those links appear much earlier (avg. position 3). Google AI Mode uses Reddit moderately. Reddit appears in 9% of responses, usua

Key Takeaways: Since end of June Reddit seems to not run under referral in Analytics, but flagged as source Direct / None Savy proposes...