SEMrush: Reddit most cited across AI Search tools
- 2. Feb.
- 1 Min. Lesezeit
Aktualisiert: 12. Feb.
Key Takeaways:
SEMrush analyzed 217,000 prompts across Google AI Mode, Perplexity, and ChatGPT Search:
SearchGPT references Reddit most often. 12.6% of its answers contain Reddit links, though these links appear later in responses (avg. position 7).
Perplexity gives Reddit higher prominence. Only 3.5% of Perplexity answers include Reddit, but those links appear much earlier (avg. position 3).
Google AI Mode uses Reddit moderately. Reddit appears in 9% of responses, usually mid-to-late in the generated text.
Further LinkedIn, YouTube and medium.com are cited very frequently in AI Mode and ChatGPT Search
AI paraphrases Reddit content rather than quoting it. Across all three tools, the similarity between AI responses and cited Reddit posts stays around 0.53-0.54, while similarity to the user’s prompt is just 0.04-0.05.
Engagement doesn’t determine visibility. Most cited Reddit posts have fewer than 20 upvotes and 20 comments.
Q&A threads dominate citations. Over half of all cited Reddit content comes from Q&A threads, followed by comparison and discussion posts.
Further: Champion states that his observation is that mostly evergreen threads get cited, 6 months and older vs. those with high engagement
Its more about They reward relevance, depth, and sustained value over time.
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