Savy: Reddit traffic now marked as direct

Key Takeaways:

• Since end of June Reddit seems to not run under referral in Analytics, but flagged as source Direct / None

• Savy proposes adding UTM parameter to links shared on reddit - however, this exposes them to moderators and might lead to blocking the account or deleting comments as they appear commercial

• After launching ads in 2025 providing tracking for ads this is a significant change to tracking organic reddit traffic

• For monitoring brands and topics in Reddit conversations/comments the tool F5Bot can be used

Source:

• https://www.linkedin.com/posts/alex-savy_reddit-redditmarketing-activity-7373427606777610241-DldC/

• https://searchengineland.com/reddit-business-analytics-tools-ama-ads-450270

• https://f5bot.com/