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Savy: Reddit traffic now marked as direct

  • Autorenbild: th3s3rp4nt
    th3s3rp4nt
  • 19. Sept. 2025
  • 1 Min. Lesezeit

Key Takeaways:

  • Since end of June Reddit seems to not run under referral in Analytics, but flagged as source Direct / None

  • Savy proposes adding UTM parameter to links shared on reddit - however, this exposes them to moderators and might lead to blocking the account or deleting comments as they appear commercial

  • After launching ads in 2025 providing tracking for ads this is a significant change to tracking organic reddit traffic

  • For monitoring brands and topics in Reddit conversations/comments the tool F5Bot can be used




Source:

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David Epding ist GEO & SEO, Data Analytics und Automation Manager mit über 10 Jahren Erfahrung in Technischem SEO mit breiter Expertise für LLMs und langjähriger Erfahrung in der Daten-Analyse.

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