Konitzny: ChatGPT Ad System Bazaar analyzed

Key Takeaways:

• Konitzny analyzed ChatGPT code and found traces of ChatGPT's Ad System called 'Bazaar'

• Ad Types: single vs. multi advertiser ads

  • single_advertiser_ad_unit

  • multi_advertiser_ad_unit

• Ad design: will contain Brand name and Image

  • Brand name

  • Website

  • Title

  • Description text

  • Link

  • Image

• Actions/Interactivity with Ads: users can hide/block advertisers and ask ChatGPT about the ad

  • CHATGPT_BAZAAR_PLACEMENT_ACTION_TYPE_HIDE_ADS_PLACEMENT

  • CHATGPT_BAZAAR_PLACEMENT_ACTION_TYPE_HIDE_ADVERTISER

  • CHATGPT_BAZAAR_PLACEMENT_ACTION_TYPE_OPEN_ADS_INFO

  • CHATGPT_BAZAAR_PLACEMENT_ACTION_TYPE_CLICK_ABOUT_THIS_AD

  • CHATGPT_BAZAAR_PLACEMENT_ACTION_TYPE_CLICK_REPORT_THIS_AD

  • CHATGPT_BAZAAR_PLACEMENT_ACTION_TYPE_CLICK_ASK_CHATGPT

  • CHATGPT_BAZAAR_PLACEMENT_ACTION_TYPE_CLICK_HIDE_AD including REJECTION_REASONS

• Conversational Ad Expansion via “Ask ChatGPT” feature:

  "The user is referring to an ad shown to them about: {LABEL}. Your response MUST BE ABOUT THE ADS shown, since the user explicitly asked about them..."

Sources:

• https://www.linkedin.com/posts/davidkonitzny_%F0%9D%90%82%F0%9D%90%A1%F0%9D%90%9A%F0%9D%90%AD%F0%9D%90%86%F0%9D%90%8F%F0%9D%90%93%F0%9D%90%AC-%F0%9D%90%80%F0%9D%90%9D-%F0%9D%90%88%F0%9D%90%A7%F0%9D%90%9F%F0%9D%90%AB%F0%9D%90%9A%F0%9D%90%AC%F0%9D%90%AD%F0%9D%90%AB%F0%9D%90%AE-ugcPost-7434139530732949504-l1D9/