Konitzny: Microsoft Copilot Ads analyzed - Ad Formats & Selection Reasons

Key Takeaways:

• Konitzny analyzed Microsoft Copilot Ads source code and found Ad Formats and Selection Reasons for Ads

• Copilot Ads Ad Formats:

  • multimedia

  • products

  • tourActivity

  • propertyPromotion

  • text

  • miniShowroom

  • mainShowroom

  • miniProduct

• Copilot Ads SelectionReasons reveal how personalized ads will be delivered:

  • current-search-term

  • recent-searches

  • age

  • gender

  • website-visits

  • interests

  • custom-audience

  • similar-audience

  • profile-targeting The observed focus on current search terms and recent searches indicate that ads mostly are based on search behavior.

• How to analyze on your own:

  1. Open Microsoft Copilot and start a new chat.

  2. Open your browser’s DevTools in parallel.

  3. Continue interacting until an ad is shown.

  4. Refresh the page. (Important: The ad disappears visually, but the data remains stored in the background network logs.)

  5. In DevTools, navigate to the Network tab.

  6. Search for: 𝗵𝗶𝘀𝘁𝗼𝗿𝘆?𝗮𝗽𝗶-𝘃𝗲𝗿𝘀𝗶𝗼𝗻=2

  7. Inspect the response payload to analyze ad format and SelectionReasons.

• Being able to analyze ads at scale now, enables us to further dive into the functionality of Copilot ads and learn when they are triggered and potential optimization measures - I do hope tracking tools catch up and integrate that data into reports

• Also compare to ChatGPT Ads Code

Sources:

• https://www.linkedin.com/posts/davidkonitzny_%F0%9D%90%82%F0%9D%90%A1%F0%9D%90%9A%F0%9D%90%AD%F0%9D%90%86%F0%9D%90%8F%F0%9D%90%93%F0%9D%90%AC-%F0%9D%90%80%F0%9D%90%9D-%F0%9D%90%88%F0%9D%90%A7%F0%9D%90%9F%F0%9D%90%AB%F0%9D%90%9A%F0%9D%90%AC%F0%9D%90%AD%F0%9D%90%AB%F0%9D%90%AE-ugcPost-7434139530732949504-l1D9/

• https://www.linkedin.com/posts/davidkonitzny_this-is-how-microsoft-copilots-ad-structure-ugcPost-7433053183146450944-G83Z/