Terrasi: OpenAI leaks ChatGPT Data to Publishers - CTR <1%
- th3s3rp4nt
- 18. Nov. 2025
- 2 Min. Lesezeit
Aktualisiert: 23. Nov. 2025
Key Takeaways:
Terrasi shared data from a document from OpenAI that showed very low CTR in ChatGPT of <1% for a website with over 500.000 impressions and an average of 1.68%
Salomon:
"It's a monthly report for each Publishers for the TOP 1000 urls"
"What is obvious is that the data model is not prompt/query oriented but based on the URL."
Critical review:
Industry is quite important - for publishers there are likely multiple sources for the same information and the information that might not require a deep dive nor follow-up action
Impressions in terms of mentioned in the citation list will likely not trigger lots of clicks - only mentions or links inside of the answer have a significant likelihood to trigger clicks.
Qua design ChatGPT and other LLM chats are answer machines that focus on providing summarized answers not a list of sources to click through
Having data aggregated for each URL instead of on a prompt/query/topic level makes it not useful for drawing any operative conclusions or optimization measures
Still, it is very interesting that ChatGPT has this sort of data + might share it in the near future to compete with Google's Search Console
Date structure:
{
"date_partition": "----",
"publisher": "Publisher name",
"report_month": "----",
"base_url_host": "example. com",
"base_url": "example. com/url-1",
"min_date_report": "----",
"max_date_report": "----",
"url_rank": "",
"distinct_turns_shown": "",
"distinct_turns_clicked": "",
"ctr_anywhere": ".",
"distinct_turns_response_shown": "",
"distinct_turns_response_clicked": "",
"ctr_response": ".",
"distinct_turns_sidebar_shown": "",
"distinct_turns_sidebar_clicked": "",
"ctr_sidebar": ".",
"distinct_turns_search_results_shown": "",
"distinct_turns_search_results_clicked": "",
"ctr_search_results": ".",
"distinct_turns_citations_shown": "",
"distinct_turns_citations_clicked": "",
"ctr_citations": ".",
"distinct_turns_tldr_shown": "",
"distinct_turns_tldr_clicked": "",
"ctr_tldr": ".",
"distinct_turns_fast_nav_shown": "",
"distinct_turns_fast_nav_clicked": "",
"ctr_fast_nav": ".",
"total_shown": "",
"total_clicked": "",
"total_response_shown": "",
"total_response_clicked": "",
"total_sidebar_shown": "",
"total_sidebar_clicked": "",
"total_search_results_shown": "",
"total_search_results_clicked": "",
"total_citations_shown": "",
"total_citations_clicked": "",
"total_tldr_shown": "",
"total_tldr_clicked": "",
"total_fast_nav_shown": "",
"total_fast_nav_clicked": ""
}
Sources:
