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Wills: ChatGPT Ranking Factor Study
Key Takeaways: Wills analyzed citations in ChatGPT of 100k+ prompts including 145 industries and 1.595 personas to draw conclusions on Citation factors: 1. SEO is the foundation. OpenAI is using search data today and building their own index. As that matures, the connection between search authority and LLM visibility deepens. Traditional SEO principles are not obsolete, they're the starting point for LLM visibility too. 2. Persona is the measurement unit. The #1 airline for a
15. Mai1 Min. Lesezeit


Indig: How ChatGPT cite sources
Key Takeaways: Indig analyzed over 21.000 ChatGPT citations from different industries in depth to cover how AI cites sources based on content length and which pages/domains are picked etc. His findings / statements: Text with a question mark is 2x more likely to be cited (18.9% vs. 9.4%) 43.2% of sources cited by ChatGPT rank in Google position #1 ChatGPT retrieves about 6x more pages than it cites Top 10 domains take 46% of all citations in a topic, Top 30 at 67% While pages
23. März1 Min. Lesezeit


Metehan & Gabe: How Common Crawl Rank might influence your Authority in AI visibility
Key Takeaways: Metehan analyzed Common Crawl (CC) data and found a correlation to citation frequency in LLM Chats such as ChatGPT, Perplexity and others: Most major LLMs were trained on CC data (64% of models studied, 80%+ of GPT-3 tokens) CC prioritizes high-authority domains in its crawling via Harmonic Centrality These same domains tend to be cited most frequently by LLMs Feel free to use his tool to analyze Common Crawl authority scores for your domain or industry:...
22. Jan.2 Min. Lesezeit
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