Google: AI Mode gets stickier in Chrome

Key Takeaways:

• Google introduces new AI Mode features in Chrome (first for desktop devices in Chrome):

  • Opens links within AI Mode directly side by side (left AI Mode, right Website / TikTok / YouTube)

  • Select recent tabs and add them to your search (e.g. hotels oder destinations you like or personal notes from Drive or JIRA or even ChatGPT)

• Shepard expects disadvantages for publishers and site owners "The user may see your site, but they never leaves Google. Another brick in the walled garden"

• Gabe similarly states: "Oh boy, I'm not sure publishers will be thrilled with this change"

• Ray hopes that users then tend to click to websites more frequently while others counter that the awareness level will be significantly lower

Sources:

• https://x.com/Google/status/2044832732274901489

• https://blog.google/products-and-platforms/products/search/ai-mode-chrome/

• https://x.com/glenngabe/status/2044831111956631771

• https://x.com/CyrusShepard/status/2045005231038365979

• https://x.com/aleyda/status/2045841148208407023