Mutznik: Adobe ChatGPT Study (US)

Key Takeaways:

• Adobe conducted a survey of 1.000 people in the US, 800 consumers and 200 marketers regarding their usage of ChatGPT

• More creative tasks, less financial advice amd online shopping:Regarding specific uses, people are primarily turning to ChatGPT for help with everyday questions (55%) and creative or brainstorming tasks (53%). About one in five (21%) said they ask this AI tool for financial advice, while 13% use it for online shopping.

• Proposed GEO/SEO tactics:

  1. Publishing data driven content (54%)

  2. Using AI tools to test and iterate prompts (48%)

  3. Structuring content with clear Q&A formats (42%)

  4. Collaborating with AI/SEO consultants (37%)

  5. Focusing on longtail, conversational keywords (33%)

Source: https://www.linkedin.com/posts/oritsimu_ai-chatgpt-google-ugcPost-7360622741080735744-BQvI/

https://www.adobe.com/express/learn/blog/chatgpt-as-a-search-engine