Scholz & Hendy: Google introduces Search Profiles

Key Takeaways:

• Google introduces Search Profiles:

  • We're launching Search profiles, a new way for publishers and creators to shape their presence on Search. Search profiles are a dedicated, shareable space to highlight content across social media, video and news platforms, and help audiences find accurate and up-to-date information about sources on Search.

  • People can easily follow a source from their new Search profile, so they’re more likely to see content from that source on Discover on the Google app

• Hendy created a tool to automatically check the Knowledge Graph for Search Profiles and provide links to share with your audience to have them follow your brand or rather set you as preferred source: https://search.audits.com/

• This new feature reminds me of Google Plus profiles - incorporating social vibes into search and adding features to add further personalization

• Implications for tracking and performance monitoring are bad: if highly personalized, search becomes social and there is no way to track performance in search

• Analyze your performance against competitors:

  e.g. there is already lots of activity in social media from German insurances to address and attract a younger audience

• Williams-Cook: Place links to promote your customers and audience to follow you or rather set you as preferred source such as

  https://www.google.com/preferences/source?q=check24.de

Sources:

• https://blog.google/products-and-platforms/products/search/a-new-profile-to-help-publishers-and-creators-highlight-their-work-on-search/

• https://www.linkedin.com/posts/jes-scholz_google-has-officially-launched-search-profiles-share-7468401920366403587-oG_s/

• https://x.com/glenngabe/status/2062571674348953648

• https://x.com/carlhendy/status/2062807427276476622

• https://x.com/Marie_Haynes/status/2062595286170570879

• https://www.linkedin.com/posts/markseo_seo-share-7470118719265001472-e9Bl/