Wissenswertes

Key Takeaways: Konitzny (PeecAI) analyzed Query Fan-Outs and citation behavior of AI Search / LLM Chats and how they significantly shift over time In May Reddit citations as well as Query Fan-Outs with "reddit" increased and dropped in June again End of June Query Fan-Outs with "Official" (products / site / docs) jumped from 0.x% to 3.5% - in multiple countries --> government authorities, consumer protection sites and domains with "official" gain citation share In May the ope

Key Takeaways: Must watch: Petrovic outlined in a webinar from Edge of Search how AI Search Optimization works, what to focus on and why (AI) SEO experts have all the right tools to optimize a brands performance He compares monitoring model perceptions via prompts with human psychology and stresses how new tactics on top of traditional SEO can move the needle to incease citations, mentions and recommendations Why AI SEO? "When AI Search or Agents become personal assistants t

Key Takeaways: Google introduced new standards named "Open Knowledge Format" and "Agent Resource Discovery" OKF for Google should work as: a vendor-neutral, agent- and human-friendly standard for representing the metadata, context, and curated knowledge that modern AI systems need. Just markdown — readable in any editor, renderable on GitHub, indexable by any search tool Just files — shippable as a tarball, hostable in any git repo, mountable on any filesystem Just YAML front

Key Takeaways: SparkToro and Similarweb analyzed user data from the US from 01/26 to 04/26: Only 32% of searches result in a click, 29% in further searches and 39% of search sessions immediately end 66.6% of clicks in search to go organic search results, 27.3% to Google or rather Alphabet-owned features, 6.0% to paid ads While in 2016 55.0% of searches resulted in a click, in 2026 only 32.0% do - a drop of -41.8% Compared to 2024: Further searches grew by +7.3%, while clicks

Key Takeaways: Peham/Otterly analyzed 1.3 million LinkedIn AI Chat citations from ChatGPT, Perplexity, Google AI Overviews and AI Mode: Linkedin's AI citations rose +49.9% between January to May 2026 from 7.8% to 11.7%. People's posts get 91.7% of citations, rest goes to company posts. LinkedIn Pulse articles get cited far more than posts. More engagement /adding media doesn’t increase citation BDP / measures for increasing LinkedIn AI citations: Publish pulse articles, not j

Key Takeaways: Google introduces Search Profiles: We're launching Search profiles, a new way for publishers and creators to shape their presence on Search. Search profiles are a dedicated, shareable space to highlight content across social media, video and news platforms, and help audiences find accurate and up-to-date information about sources on Search. People can easily follow a source from their new Search profile, so they’re more likely to see content from that source on

Key Takeaways: AI Mode introduced Ads and users can now also set preferred sources Schwartz: Google AI Overviews & AI Mode gain preferred sources, plus new perspectives carousel and highly cited labels Sources: https://x.com/brodieseo/status/2058799216500289982 https://brodieclark.com/notes/#may-2026 https://x.com/glenngabe/status/2059682951684567066 https://x.com/glenngabe/status/2059604843879133333 https://searchengineland.com/google-ai-overviews-ai-mode-gain-preferred-sour

Key Takeaways: Rudzki (Peec AI) analyzed their data of Google AI Overviews and found that the appearance of AIOs is increasing (n=500k) Google AI Overview appearance differs across markets: US: 91.4% UK: 91.7% Australia: 86.5% Poland: 82.9% Germany: 75.6% France: 0% (not served by AI Overviews or AI mode) across funnel-stage: For decision-stage (bottom-of-funnel) prompts, AI Overviews appeared 88.5% of the time - higher than the 87% average. Google classifies queries into eig

Key Takeaways: Google published a report regarding AI Mode usage based on Google Trends keyword data The average AI Mode query is 3x the length of a traditional Search query. Keyword research now needs to be complemented with prompt, task, constraint and scenario research. Follow-up queries in AI Mode have increased by more than 40% on average per month in the U.S. Aleyda states: Brand visibility can't be analyzed only at the first prompt anymore: a brand might be mentioned,