Rudzki: Google AIO increasing to 87% of Searches by +50%

Key Takeaways:

• Rudzki (Peec AI) analyzed their data of Google AI Overviews and found that the appearance of AIOs is increasing (n=500k)

• Google AI Overview appearance differs

  • across markets: US: 91.4%

    UK: 91.7%

    Australia: 86.5%

    Poland: 82.9%

    Germany: 75.6%

    France: 0% (not served by AI Overviews or AI mode)

  • across funnel-stage: For decision-stage (bottom-of-funnel) prompts, AI Overviews appeared 88.5% of the time - higher than the 87% average.

• Google classifies queries into eight distinct categories:

  •  Short fact: Quick factual lookups ("what's HubSpot's annual revenue")

  •  Bool: Yes/no questions ("does Stripe support EU customers")

  •  Instruction: How-to queries ("how to migrate from Mailchimp to ConvertKit")

  •  Definition: "What is X" queries ("what is a CDP")

  •  Reason: "Why does X happen" queries ("why is this product so expensive")

  •  Comparison: "X vs Y" queries ("Salesforce vs HubSpot")

  •  Consequence: "What happens if X" queries ("what happens if I cancel my AWS reserved instance")

  •  Other: Everything else

• AI Overviews appears in 87% of Google searches, and 88.5% of them are bottom-of-funnel commercial queries.

• According to Google internal data, AI Overviews reaches 2.5 billion monthly users, more than any other AI search surface.

• Even in the EU (the most-restricted major market), it shows up in 76% of searches.

• Google is consolidating AI Overviews, AI Mode, and Gemini into a connected ecosystem with massive distribution leverage.

Sources:

• https://www.linkedin.com/posts/tomekrudzki_everyones-talking-about-chatgpt-and-perplexity-share-7465749232768086016-YclT/

• https://peec.ai/blog/ai-overviews-is-the-most-undertracked-ai-search-500-000-prompts-show-why