Wissenswertes

Key Takeaways: Metehan identified traces of ChatGPT using PSL to differentiate domains and subdomains The Public Suffix List (PSL) is a Mozilla-maintained, open catalog of domain suffixes that defines ownership boundaries on the web Why it is useful: Attribute authority at the ownership level rather than the subdomain level Therefore, differentiate domains owned from content of multi tenant sites such as *.github.io, *.notion.site, *.vercel.app, medium.com etc. Parasite SEO

Key Takeaways: Profound analyzed ChatGPT citations for the used queries (Query Fanout) for 420 prompts (97 single-query, 323 multi-query) to compare how they were influenced by Google's Top 10 for the queries Findings: First Queries significantly rely more heavily on Google's Top 10 while further queries source citations from beyond (e.g. other sources such as Reddit, Wikipedia aso. or Google's Top 30, Top 100 or even Bing, Brave and others) In middle and last queries ranki

Key Takeaways: By recording, parsing, and analyzing these real-time data flows [from ChatGP T ( Server-Sent-Events) ], [ Volpini ] uncovered a hidden layer of entity infrastructure that extends far beyond language understanding, now encompassing products, organizations, people, and even moderation logic. [ Therefore, he built] a custom Playwright-based recorder in Python to intercept and log ChatGPT’s internal /backend-api/conversation SSE stream. LLM Chats / ChatGPT evolve

Key Takeaways: xAI launched Grokipedia that promotes to be a Wikipedia that is fact checked and rewritten by Grok: " ... it rewrites those pages, removing falsehoods, correcting half-truths, and adding crucial & missing context" Grokipedia currently has almost 1m articles and is indexable on Google As Brick and Jeffrey point out already over 900.000 pages are indexed on Google - some ranking already and are cited in LLM chats It will be interesting to see how Google approac

Key Takeaways: Metehan developed a script to run via Screaming Frog that analysis meaningful images of websites automatically Google’s investing heavily in visual understanding. Their visual search fan-out technique runs multiple queries in the background based on comprehensive image analysis . With this tool you can check whether your images provide meaning to search engines and LLMs to add value to your content OR rather whether your visuals meet your product or brand iden

Key Takeaways: OpenAI launched an LLM-powered, Agentic Browser in competition to Google Chrome + Gemini as well as Perplexitys Comet Browser Enables users to directly access website context and perform actions on websites using the browsers history (Memory + Personalization) Chouinard/Gargula point out: ChatGPT Atlas appears to access websites with multiple different User Agents including Googlebot - Hypothesis 1: Could be that being built on Chromium, it would trigger Google

Key Takeaways: SE Ranking analyzed over 50.000 keywords in the US, mostly focussed on eCommerce / electronics Most impactful factors: Total number of referring domains Total domain traffic Page trust ... Their concluded recommendations: "1️⃣ + 2️⃣ Grow 𝐃𝐨𝐦𝐚𝐢𝐧 𝐏𝐨𝐰𝐞𝐫 & 𝐀𝐮𝐭𝐡𝐨𝐫𝐢𝐭𝐲 + 𝐁𝐫𝐚𝐧𝐝 𝐏𝐨𝐰𝐞𝐫: Make your brand visible across a variety of channels — media, social, review platforms, and traditional SEO backlinks. 3️⃣ Invest in 𝐓𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐒𝐄

Key Takeaways: According to AlsoAsked Data on English queries the share of AI generated People Also Ask in Google SERPs increased from 17,8% to 37,8% . According to my observations this is likely similar in German/Germany Thus, data points in Google Search Console and tracking tools likely affected as spots for direct mentions and links are taken over bei AI Overviews-like answers Update 12/25 : while the maximum was hit in October (41.4%) Google seemed to have doubled down

Key Takeaways: Nach der Ankündigung am 07.10. ist nun auch seit dem 13.10. der AI Mode bzw. KI Modus in Deutschland ausgerollt Mit der Integration in der Suchleiste wird der AI Mode prominent angeteasert Christian Kunz fasst es gut zusammen: " Das Ergebnis dürften deutlich weniger Klicks sein. Das zeigen aktuelle Studien. Dabei dürfte klar sein: Der KI-Modus wird bleiben, und Websitebetreiber und SEOs müssen damit zurechtkommen . Dafür gibt es verschiedene strategische Ansät

Key Takeaways: After n8n, Zapier & others now OpenAI launched its own workflow builder to build AI workflows for OpenAI Models: OpenAI Agent Builder Agent Builder enables users to create multi-Agent environments with tools , guardrails , vector storages , IF-ELSE-flow logics and more in a no-code UI Contrary, Google offers a Python library to create multi-Agent environments: Google SDK LangChain comments: "Not another workflow builder" Visual workflow builders are not “low”

Key Takeaways: "AI-powered agentic web browser that acts like your personal travel assistant. Expedia is one of Comet’s launch partners,...

Key Takeaways: Lohwasser's Monitoring zeigt, dass ChatGPT & Azure ihre älteren 4o-Modelle schlechter/dümmer gemacht haben (auch gepinnte...

Key Takeaways: Based on Stripe users will be able to do the checkout in ChatGPT thus being able to use it an AI Agent to buy products "This marks the next step in agentic commerce, where ChatGPT doesn’t just help you find what to buy, it also helps you buy it. For shoppers, it’s seamless: go from chat to checkout in just a few taps. For sellers, it’s a new way to reach hundreds of millions of people while keeping full control of their payments, systems, and customer relations

Key Takeaways: Peham (OtterlyAI) reports that ChatGPT cites less sources the shares of Reddit and Wikipedia decline Potential reasons: OpenAI tries to save money doing less search grounding for guests / logged-out users (tests from Claneo supporting it) A potential clean-up as both Reddit and Wikipedia were "overcited" Ray: Google dropping the num=100 parameter led to search tools getting less results for grounding (one search only gets 10 results) - consequently Reddit an

Key Takeaways: RexBERT is a language model specifically trained on E-Commerce data that outperforms general-purpose models Potential...

Key Takeaways: Since end of June Reddit seems to not run under referral in Analytics, but flagged as source Direct / None Savy proposes...

Key Takeaways: ChatGPT 5 also uses query fan-out and outlines it in the conversation response There are bookmarks to retrieve the initiated searches triggered for a certain prompt Kronenberg: ChatGPT might use a so called meta search that provides search grounding from different sources such as Bing or Google or other features: "OpenAI-Caches: eigene Zwischenspeicher und Crawling-Daten Filter & Re-Ranking: bevorzugt werden vertrauenswürdige Institutionen wie BBC, Reuters,

Key Takeaways: OpenAI conducted a study with the National Bureau of Economic Research of 1.5 million conversations, classified them and...

Key Takeaways: Google dropped the ?num Parameter from search that enabled to view 100 results for a query at one glance: https://www.google.com/search?q=paintball&num=100 Tracking tools like DataForSEO, SISTRIX & SEMrush as well as scrapers such as from ChatGPT, Perplexity etc. relied on that parameter to initially get more than 10 results This results in increasing costs for both trackers and LLM chat bots to provide Google search based data / grounding Plus: Google Search

Key Takeaways: Da KI Assistenten vielerlei Quellen aggregieren, kann es zu ungenauen teils fehlerhaften Antworten bzgl. Produkten oder...