Wissenswertes

Key Takeaways: OpenAI is preparing to bring ads to the ChatGPT Android app, [Tibor Blaho found] code in the latest beta hinting at marketplace content and search-focused ad displays Kosch analyzed the leak and its components: AdsDebugInfo : indicates intend to production usage and could be used for why ad is shown, which parameters are used etc. AdTarget & AdTargetType : definition of types such as contextual targeting, user intent, query type (informational vs. transactional

Key Takeaways: Analyzing the new ChatGPT Shopping Feature Konitzny found data from his previous interactions that could be used for personalizing results: Model Usage Breakdown Message Length & Conversation Depth Topics, Language & Model Breakdown Device Settings & Time Since Load User Agent & Location Account Settings: Time zone, plan, and activities How to test yourself: Look for the ID in the URL where you used the shopping assistant. Then, go to DevTools > Network and sea

Key Takeaways: DEJAN/Dan Petrovic analyzed how ChatGPT retrieves websites for grounding and outlined it on an example of his page using the Web Search tool in the Asisstants API. How it works in a nutshell: Initially retrieves small data object from web search results (title, description, 1-3 sentences, retrieval ID) Then, it can look at certain windows/passages and even follow links It uses an open() call to access the page at a certain row and click() to initiate the same

Key Takeaways: A study by Seer Interactive found massive CTR drops from Google comparing September 2025 vs. June 2024 Paid CTR without AIO dropped by -32% Paid CTR with AIO dropped by -68% Organic/SEO CTR without AIO dropped by -41% Organic/SEO CTR with AIO dropped by -61% Google proclaims that AIO is a successful feature for users and Google is sending more traffic to the web - data throughout different industries cannot support those claims Green raises important points:

Key Takeaways: Terrasi shared data from a document from OpenAI that showed very low CTR in ChatGPT of <1% for a website with over 500.000 impressions and an average of 1.68% Salomon: " It's a monthly report for each Publishers for the TOP 1000 urls" "What is obvious is that the data model is not prompt/query oriented but based on the URL ." Critical review: Industry is quite important - for publishers there are likely multiple sources for the same information and the inform

Key Takeaways: Metehan identified traces of ChatGPT using PSL to differentiate domains and subdomains The Public Suffix List (PSL) is a Mozilla-maintained, open catalog of domain suffixes that defines ownership boundaries on the web Why it is useful: Attribute authority at the ownership level rather than the subdomain level Therefore, differentiate domains owned from content of multi tenant sites such as *.github.io, *.notion.site, *.vercel.app, medium.com etc. Parasite SEO

Key Takeaways: Profound analyzed ChatGPT citations for the used queries (Query Fanout) for 420 prompts (97 single-query, 323 multi-query) to compare how they were influenced by Google's Top 10 for the queries Findings: First Queries significantly rely more heavily on Google's Top 10 while further queries source citations from beyond (e.g. other sources such as Reddit, Wikipedia aso. or Google's Top 30, Top 100 or even Bing, Brave and others) In middle and last queries ranki

Key Takeaways: By recording, parsing, and analyzing these real-time data flows [from ChatGP T ( Server-Sent-Events) ], [ Volpini ] uncovered a hidden layer of entity infrastructure that extends far beyond language understanding, now encompassing products, organizations, people, and even moderation logic. [ Therefore, he built] a custom Playwright-based recorder in Python to intercept and log ChatGPT’s internal /backend-api/conversation SSE stream. LLM Chats / ChatGPT evolve

Key Takeaways: xAI launched Grokipedia that promotes to be a Wikipedia that is fact checked and rewritten by Grok: " ... it rewrites those pages, removing falsehoods, correcting half-truths, and adding crucial & missing context" Grokipedia currently has almost 1m articles and is indexable on Google As Brick and Jeffrey point out already over 900.000 pages are indexed on Google - some ranking already and are cited in LLM chats It will be interesting to see how Google approac

Key Takeaways: Metehan developed a script to run via Screaming Frog that analysis meaningful images of websites automatically Google’s investing heavily in visual understanding. Their visual search fan-out technique runs multiple queries in the background based on comprehensive image analysis . With this tool you can check whether your images provide meaning to search engines and LLMs to add value to your content OR rather whether your visuals meet your product or brand iden

Key Takeaways: OpenAI launched an LLM-powered, Agentic Browser in competition to Google Chrome + Gemini as well as Perplexitys Comet Browser Enables users to directly access website context and perform actions on websites using the browsers history (Memory + Personalization) Chouinard/Gargula point out: ChatGPT Atlas appears to access websites with multiple different User Agents including Googlebot - Hypothesis 1: Could be that being built on Chromium, it would trigger Google

Key Takeaways: SE Ranking analyzed over 50.000 keywords in the US, mostly focussed on eCommerce / electronics Most impactful factors: Total number of referring domains Total domain traffic Page trust ... Their concluded recommendations: "1️⃣ + 2️⃣ Grow 𝐃𝐨𝐦𝐚𝐢𝐧 𝐏𝐨𝐰𝐞𝐫 & 𝐀𝐮𝐭𝐡𝐨𝐫𝐢𝐭𝐲 + 𝐁𝐫𝐚𝐧𝐝 𝐏𝐨𝐰𝐞𝐫: Make your brand visible across a variety of channels — media, social, review platforms, and traditional SEO backlinks. 3️⃣ Invest in 𝐓𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐒𝐄

Key Takeaways: After n8n, Zapier & others now OpenAI launched its own workflow builder to build AI workflows for OpenAI Models: OpenAI Agent Builder Agent Builder enables users to create multi-Agent environments with tools , guardrails , vector storages , IF-ELSE-flow logics and more in a no-code UI Contrary, Google offers a Python library to create multi-Agent environments: Google SDK LangChain comments: "Not another workflow builder" Visual workflow builders are not “low”

Key Takeaways: "AI-powered agentic web browser that acts like your personal travel assistant. Expedia is one of Comet’s launch partners,...

Key Takeaways: Lohwasser's Monitoring zeigt, dass ChatGPT & Azure ihre älteren 4o-Modelle schlechter/dümmer gemacht haben (auch gepinnte...

Key Takeaways: Based on Stripe users will be able to do the checkout in ChatGPT thus being able to use it an AI Agent to buy products "This marks the next step in agentic commerce, where ChatGPT doesn’t just help you find what to buy, it also helps you buy it. For shoppers, it’s seamless: go from chat to checkout in just a few taps. For sellers, it’s a new way to reach hundreds of millions of people while keeping full control of their payments, systems, and customer relations

Key Takeaways: Peham (OtterlyAI) reports that ChatGPT cites less sources the shares of Reddit and Wikipedia decline Potential reasons: OpenAI tries to save money doing less search grounding for guests / logged-out users (tests from Claneo supporting it) A potential clean-up as both Reddit and Wikipedia were "overcited" Ray: Google dropping the num=100 parameter led to search tools getting less results for grounding (one search only gets 10 results) - consequently Reddit an

Key Takeaways: Since end of June Reddit seems to not run under referral in Analytics, but flagged as source Direct / None Savy proposes...

Key Takeaways: ChatGPT 5 also uses query fan-out and outlines it in the conversation response There are bookmarks to retrieve the initiated searches triggered for a certain prompt Kronenberg: ChatGPT might use a so called meta search that provides search grounding from different sources such as Bing or Google or other features: "OpenAI-Caches: eigene Zwischenspeicher und Crawling-Daten Filter & Re-Ranking: bevorzugt werden vertrauenswürdige Institutionen wie BBC, Reuters,

Key Takeaways: OpenAI conducted a study with the National Bureau of Economic Research of 1.5 million conversations, classified them and...