Wissenswertes

Key Takeaways: Mantica shows data from running Google Ads AI Max for 4 month: AI Max lost against all match types , doubled costs for conversions Google responds to criticism on X (AdsLiaison): [AI Max is] designed to help you capture incremental conversions or conversion value , depending on your objective. It does this by expanding your reach to additional relevant traffic using broad match and keywordless matching in the backend. It pairs this reach with optimizing your a

Key Takeaways: Profound analyzed ChatGPT citations for the used queries (Query Fanout) for 420 prompts (97 single-query, 323 multi-query) to compare how they were influenced by Google's Top 10 for the queries Findings: First Queries significantly rely more heavily on Google's Top 10 while further queries source citations from beyond (e.g. other sources such as Reddit, Wikipedia aso. or Google's Top 30, Top 100 or even Bing, Brave and others) In middle and last queries ranki

Key Takeaways: xAI launched Grokipedia that promotes to be a Wikipedia that is fact checked and rewritten by Grok: " ... it rewrites those pages, removing falsehoods, correcting half-truths, and adding crucial & missing context" Grokipedia currently has almost 1m articles and is indexable on Google As Brick and Jeffrey point out already over 900.000 pages are indexed on Google - some ranking already and are cited in LLM chats It will be interesting to see how Google approac

Key Takeaways: Metehan developed a script to run via Screaming Frog that analysis meaningful images of websites automatically Google’s investing heavily in visual understanding. Their visual search fan-out technique runs multiple queries in the background based on comprehensive image analysis . With this tool you can check whether your images provide meaning to search engines and LLMs to add value to your content OR rather whether your visuals meet your product or brand iden

Key Takeaways: SE Ranking analyzed over 50.000 keywords in the US, mostly focussed on eCommerce / electronics Most impactful factors: Total number of referring domains Total domain traffic Page trust ... Their concluded recommendations: "1️⃣ + 2️⃣ Grow 𝐃𝐨𝐦𝐚𝐢𝐧 𝐏𝐨𝐰𝐞𝐫 & 𝐀𝐮𝐭𝐡𝐨𝐫𝐢𝐭𝐲 + 𝐁𝐫𝐚𝐧𝐝 𝐏𝐨𝐰𝐞𝐫: Make your brand visible across a variety of channels — media, social, review platforms, and traditional SEO backlinks. 3️⃣ Invest in 𝐓𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐒𝐄

Key Takeaways: According to AlsoAsked Data on English queries the share of AI generated People Also Ask in Google SERPs increased from 17,8% to 37,8% . According to my observations this is likely similar in German/Germany Thus, data points in Google Search Console and tracking tools likely affected as spots for direct mentions and links are taken over bei AI Overviews-like answers Update 12/25 : while the maximum was hit in October (41.4%) Google seemed to have doubled down

Key Takeaways: Nach der Ankündigung am 07.10. ist nun auch seit dem 13.10. der AI Mode bzw. KI Modus in Deutschland ausgerollt Mit der Integration in der Suchleiste wird der AI Mode prominent angeteasert Christian Kunz fasst es gut zusammen: " Das Ergebnis dürften deutlich weniger Klicks sein. Das zeigen aktuelle Studien. Dabei dürfte klar sein: Der KI-Modus wird bleiben, und Websitebetreiber und SEOs müssen damit zurechtkommen . Dafür gibt es verschiedene strategische Ansät

Key Takeaways: Peham (OtterlyAI) reports that ChatGPT cites less sources the shares of Reddit and Wikipedia decline Potential reasons: OpenAI tries to save money doing less search grounding for guests / logged-out users (tests from Claneo supporting it) A potential clean-up as both Reddit and Wikipedia were "overcited" Ray: Google dropping the num=100 parameter led to search tools getting less results for grounding (one search only gets 10 results) - consequently Reddit an

Key Takeaways: RexBERT is a language model specifically trained on E-Commerce data that outperforms general-purpose models Potential...

Key Takeaways: ChatGPT 5 also uses query fan-out and outlines it in the conversation response There are bookmarks to retrieve the initiated searches triggered for a certain prompt Kronenberg: ChatGPT might use a so called meta search that provides search grounding from different sources such as Bing or Google or other features: "OpenAI-Caches: eigene Zwischenspeicher und Crawling-Daten Filter & Re-Ranking: bevorzugt werden vertrauenswürdige Institutionen wie BBC, Reuters,

Key Takeaways: Google dropped the ?num Parameter from search that enabled to view 100 results for a query at one glance: https://www.google.com/search?q=paintball&num=100 Tracking tools like DataForSEO, SISTRIX & SEMrush as well as scrapers such as from ChatGPT, Perplexity etc. relied on that parameter to initially get more than 10 results This results in increasing costs for both trackers and LLM chat bots to provide Google search based data / grounding Plus: Google Search

Key Takeaways: Da KI Assistenten vielerlei Quellen aggregieren, kann es zu ungenauen teils fehlerhaften Antworten bzgl. Produkten oder...

Dan Petrovic analyzed Google Chrome and found the exact chunking mechanism and embedding logic used, now being able to to browse,...

Key Takeaways : Grok also does a Query Fan-Out - rewriting a prompt into searches Grok uses Brave Search instead of Google or Bing Source...

Key Takeaways : Google Experiments are exposed to the public with states 'Experiment', 'Control', 'Treatment', 'Launch' 🤖 AI Focus: The...