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Williams-Cook: Google PAA increasingly AI generated
Key Takeaways: According to AlsoAsked Data on English queries the share of AI generated People Also Ask in Google SERPs increased from 17,8% to 37,8% . According to my observations this is likely similar in German/Germany Thus, data points in Google Search Console and tracking tools likely affected as spots for direct mentions and links are taken over bei AI Overviews-like answers Update 12/25 : while the maximum was hit in October (41.4%) Google seemed to have doubled down
14. Okt. 20251 Min. Lesezeit


Kunz: Google AI Mode in Deutschland und EU
Key Takeaways: Nach der Ankündigung am 07.10. ist nun auch seit dem 13.10. der AI Mode bzw. KI Modus in Deutschland ausgerollt Mit der Integration in der Suchleiste wird der AI Mode prominent angeteasert Christian Kunz fasst es gut zusammen: " Das Ergebnis dürften deutlich weniger Klicks sein. Das zeigen aktuelle Studien. Dabei dürfte klar sein: Der KI-Modus wird bleiben, und Websitebetreiber und SEOs müssen damit zurechtkommen . Dafür gibt es verschiedene strategische Ansät
13. Okt. 20251 Min. Lesezeit


Perplexity launches Comet with seamless Expedia integration
Key Takeaways: "AI-powered agentic web browser that acts like your personal travel assistant. Expedia is one of Comet’s launch partners,...
2. Okt. 20251 Min. Lesezeit


ChatGPT launches Instant Checkout & Agentic Commerce Protocol after Google's AP2 integration
Key Takeaways: Based on Stripe users will be able to do the checkout in ChatGPT thus being able to use it an AI Agent to buy products "This marks the next step in agentic commerce, where ChatGPT doesn’t just help you find what to buy, it also helps you buy it. For shoppers, it’s seamless: go from chat to checkout in just a few taps. For sellers, it’s a new way to reach hundreds of millions of people while keeping full control of their payments, systems, and customer relations
29. Sept. 20252 Min. Lesezeit


Peham/Ray: Chat GPT cites less, Reddit + Wikipedia
Key Takeaways: Peham (OtterlyAI) reports that ChatGPT cites less sources the shares of Reddit and Wikipedia decline Potential reasons: OpenAI tries to save money doing less search grounding for guests / logged-out users (tests from Claneo supporting it) A potential clean-up as both Reddit and Wikipedia were "overcited" Ray: Google dropping the num=100 parameter led to search tools getting less results for grounding (one search only gets 10 results) - consequently Reddit an
29. Sept. 20251 Min. Lesezeit


DEJAN: RexBERT for E-Commerce SEO Tasks
Key Takeaways: RexBERT is a language model specifically trained on E-Commerce data that outperforms general-purpose models Potential...
22. Sept. 20251 Min. Lesezeit


DataForSEO: Google drops ?num Parameter
Key Takeaways: Google dropped the ?num Parameter from search that enabled to view 100 results for a query at one glance: https://www.google.com/search?q=paintball&num=100 Tracking tools like DataForSEO, SISTRIX & SEMrush as well as scrapers such as from ChatGPT, Perplexity etc. relied on that parameter to initially get more than 10 results This results in increasing costs for both trackers and LLM chat bots to provide Google search based data / grounding Plus: Google Search
14. Sept. 20251 Min. Lesezeit


Konitzny: AI Brand Drift - Markenschäden durch ungenaue oder fehlerhafte KI Antworten
Key Takeaways: Da KI Assistenten vielerlei Quellen aggregieren, kann es zu ungenauen teils fehlerhaften Antworten bzgl. Produkten oder...
10. Sept. 20251 Min. Lesezeit


Segonzac: Google Experiments leaked
Key Takeaways : Google Experiments are exposed to the public with states 'Experiment', 'Control', 'Treatment', 'Launch' 🤖 AI Focus: The...
11. Aug. 20251 Min. Lesezeit
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