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xAI launched Grokipedia - a Wikipedia clone with SEO/GEO impact?
Key Takeaways: xAI launched Grokipedia that promotes to be a Wikipedia that is fact checked and rewritten by Grok: " ... it rewrites those pages, removing falsehoods, correcting half-truths, and adding crucial & missing context" Grokipedia currently has almost 1m articles and is indexable on Google As Brick and Jeffrey point out already over 900.000 pages are indexed on Google - some ranking already and are cited in LLM chats It will be interesting to see how Google approac
30. Okt. 20251 Min. Lesezeit


Metehan: Visual Query Fan-Out Analysis in Screaming Frog
Key Takeaways: Metehan developed a script to run via Screaming Frog that analysis meaningful images of websites automatically Google’s investing heavily in visual understanding. Their visual search fan-out technique runs multiple queries in the background based on comprehensive image analysis . With this tool you can check whether your images provide meaning to search engines and LLMs to add value to your content OR rather whether your visuals meet your product or brand iden
27. Okt. 20257 Min. Lesezeit


Korenugin: Research on factors for citations in LLMs (ChatGPT & AI Mode)
Key Takeaways: SE Ranking analyzed over 50.000 keywords in the US, mostly focussed on eCommerce / electronics Most impactful factors: Total number of referring domains Total domain traffic Page trust ... Their concluded recommendations: "1️⃣ + 2️⃣ Grow 𝐃𝐨𝐦𝐚𝐢𝐧 𝐏𝐨𝐰𝐞𝐫 & 𝐀𝐮𝐭𝐡𝐨𝐫𝐢𝐭𝐲 + 𝐁𝐫𝐚𝐧𝐝 𝐏𝐨𝐰𝐞𝐫: Make your brand visible across a variety of channels — media, social, review platforms, and traditional SEO backlinks. 3️⃣ Invest in 𝐓𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐒𝐄
17. Okt. 20251 Min. Lesezeit


Williams-Cook: Google PAA increasingly AI generated
Key Takeaways: According to AlsoAsked Data on English queries the share of AI generated People Also Ask in Google SERPs increased from 17,8% to 37,8% . According to my observations this is likely similar in German/Germany Thus, data points in Google Search Console and tracking tools likely affected as spots for direct mentions and links are taken over bei AI Overviews-like answers Update 12/25 : while the maximum was hit in October (41.4%) Google seemed to have doubled down
15. Okt. 20251 Min. Lesezeit


Kunz: Google AI Mode in Deutschland und EU
Key Takeaways: Nach der Ankündigung am 07.10. ist nun auch seit dem 13.10. der AI Mode bzw. KI Modus in Deutschland ausgerollt Mit der Integration in der Suchleiste wird der AI Mode prominent angeteasert Christian Kunz fasst es gut zusammen: " Das Ergebnis dürften deutlich weniger Klicks sein. Das zeigen aktuelle Studien. Dabei dürfte klar sein: Der KI-Modus wird bleiben, und Websitebetreiber und SEOs müssen damit zurechtkommen . Dafür gibt es verschiedene strategische Ansät
14. Okt. 20251 Min. Lesezeit


Perplexity launches Comet with seamless Expedia integration
Key Takeaways: "AI-powered agentic web browser that acts like your personal travel assistant. Expedia is one of Comet’s launch partners,...
3. Okt. 20251 Min. Lesezeit


ChatGPT launches Instant Checkout & Agentic Commerce Protocol after Google's AP2 integration
Key Takeaways: Based on Stripe users will be able to do the checkout in ChatGPT thus being able to use it an AI Agent to buy products "This marks the next step in agentic commerce, where ChatGPT doesn’t just help you find what to buy, it also helps you buy it. For shoppers, it’s seamless: go from chat to checkout in just a few taps. For sellers, it’s a new way to reach hundreds of millions of people while keeping full control of their payments, systems, and customer relations
30. Sept. 20252 Min. Lesezeit


Peham/Ray: Chat GPT cites less, Reddit + Wikipedia
Key Takeaways: Peham (OtterlyAI) reports that ChatGPT cites less sources the shares of Reddit and Wikipedia decline Potential reasons: OpenAI tries to save money doing less search grounding for guests / logged-out users (tests from Claneo supporting it) A potential clean-up as both Reddit and Wikipedia were "overcited" Ray: Google dropping the num=100 parameter led to search tools getting less results for grounding (one search only gets 10 results) - consequently Reddit an
30. Sept. 20251 Min. Lesezeit


DEJAN: RexBERT for E-Commerce SEO Tasks
Key Takeaways: RexBERT is a language model specifically trained on E-Commerce data that outperforms general-purpose models Potential...
23. Sept. 20251 Min. Lesezeit


DataForSEO: Google drops ?num Parameter
Key Takeaways: Google dropped the ?num Parameter from search that enabled to view 100 results for a query at one glance: https://www.google.com/search?q=paintball&num=100 Tracking tools like DataForSEO, SISTRIX & SEMrush as well as scrapers such as from ChatGPT, Perplexity etc. relied on that parameter to initially get more than 10 results This results in increasing costs for both trackers and LLM chat bots to provide Google search based data / grounding Plus: Google Search
15. Sept. 20251 Min. Lesezeit


Konitzny: AI Brand Drift - Markenschäden durch ungenaue oder fehlerhafte KI Antworten
Key Takeaways: Da KI Assistenten vielerlei Quellen aggregieren, kann es zu ungenauen teils fehlerhaften Antworten bzgl. Produkten oder...
11. Sept. 20251 Min. Lesezeit


Segonzac: Google Experiments leaked
Key Takeaways : Google Experiments are exposed to the public with states 'Experiment', 'Control', 'Treatment', 'Launch' 🤖 AI Focus: The...
12. Aug. 20251 Min. Lesezeit
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