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OpenAI launched ChatGPT Atlas
Key Takeaways: OpenAI launched an LLM-powered, Agentic Browser in competition to Google Chrome + Gemini as well as Perplexitys Comet Browser Enables users to directly access website context and perform actions on websites using the browsers history (Memory + Personalization) Chouinard/Gargula point out: ChatGPT Atlas appears to access websites with multiple different User Agents including Googlebot - Hypothesis 1: Could be that being built on Chromium, it would trigger Google
23. Okt. 20254 Min. Lesezeit


Korenugin: Research on factors for citations in LLMs (ChatGPT & AI Mode)
Key Takeaways: SE Ranking analyzed over 50.000 keywords in the US, mostly focussed on eCommerce / electronics Most impactful factors: Total number of referring domains Total domain traffic Page trust ... Their concluded recommendations: "1️⃣ + 2️⃣ Grow 𝐃𝐨𝐦𝐚𝐢𝐧 𝐏𝐨𝐰𝐞𝐫 & 𝐀𝐮𝐭𝐡𝐨𝐫𝐢𝐭𝐲 + 𝐁𝐫𝐚𝐧𝐝 𝐏𝐨𝐰𝐞𝐫: Make your brand visible across a variety of channels — media, social, review platforms, and traditional SEO backlinks. 3️⃣ Invest in 𝐓𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐒𝐄
17. Okt. 20251 Min. Lesezeit


Kunz: Google AI Mode in Deutschland und EU
Key Takeaways: Nach der Ankündigung am 07.10. ist nun auch seit dem 13.10. der AI Mode bzw. KI Modus in Deutschland ausgerollt Mit der Integration in der Suchleiste wird der AI Mode prominent angeteasert Christian Kunz fasst es gut zusammen: " Das Ergebnis dürften deutlich weniger Klicks sein. Das zeigen aktuelle Studien. Dabei dürfte klar sein: Der KI-Modus wird bleiben, und Websitebetreiber und SEOs müssen damit zurechtkommen . Dafür gibt es verschiedene strategische Ansät
14. Okt. 20251 Min. Lesezeit


Perplexity launches Comet with seamless Expedia integration
Key Takeaways: "AI-powered agentic web browser that acts like your personal travel assistant. Expedia is one of Comet’s launch partners,...
3. Okt. 20251 Min. Lesezeit


Lohwasser: ChatGPT & Azure's ältere Modelle verschlechtert
Key Takeaways: Lohwasser's Monitoring zeigt, dass ChatGPT & Azure ihre älteren 4o-Modelle schlechter/dümmer gemacht haben (auch gepinnte...
1. Okt. 20251 Min. Lesezeit


ChatGPT launches Instant Checkout & Agentic Commerce Protocol after Google's AP2 integration
Key Takeaways: Based on Stripe users will be able to do the checkout in ChatGPT thus being able to use it an AI Agent to buy products "This marks the next step in agentic commerce, where ChatGPT doesn’t just help you find what to buy, it also helps you buy it. For shoppers, it’s seamless: go from chat to checkout in just a few taps. For sellers, it’s a new way to reach hundreds of millions of people while keeping full control of their payments, systems, and customer relations
30. Sept. 20252 Min. Lesezeit


Peham/Ray: Chat GPT cites less, Reddit + Wikipedia
Key Takeaways: Peham (OtterlyAI) reports that ChatGPT cites less sources the shares of Reddit and Wikipedia decline Potential reasons: OpenAI tries to save money doing less search grounding for guests / logged-out users (tests from Claneo supporting it) A potential clean-up as both Reddit and Wikipedia were "overcited" Ray: Google dropping the num=100 parameter led to search tools getting less results for grounding (one search only gets 10 results) - consequently Reddit an
30. Sept. 20251 Min. Lesezeit


Savy: Reddit traffic now marked as direct
Key Takeaways: Since end of June Reddit seems to not run under referral in Analytics, but flagged as source Direct / None Savy proposes...
20. Sept. 20251 Min. Lesezeit


Konitzny: ChatGPT 5 Query Fan-Out & Meta Search
Key Takeaways: ChatGPT 5 also uses query fan-out and outlines it in the conversation response There are bookmarks to retrieve the initiated searches triggered for a certain prompt Kronenberg: ChatGPT might use a so called meta search that provides search grounding from different sources such as Bing or Google or other features: "OpenAI-Caches: eigene Zwischenspeicher und Crawling-Daten Filter & Re-Ranking: bevorzugt werden vertrauenswürdige Institutionen wie BBC, Reuters,
17. Sept. 20251 Min. Lesezeit


Gabe & Long: Study on ChatGPT usage
Key Takeaways: OpenAI conducted a study with the National Bureau of Economic Research of 1.5 million conversations, classified them and...
16. Sept. 20251 Min. Lesezeit


Konitzny: AI Brand Drift - Markenschäden durch ungenaue oder fehlerhafte KI Antworten
Key Takeaways: Da KI Assistenten vielerlei Quellen aggregieren, kann es zu ungenauen teils fehlerhaften Antworten bzgl. Produkten oder...
11. Sept. 20251 Min. Lesezeit


Wargnier: Anthropic drops Claude for Chrome
Key Takeaways : Anthropic about to release Claude Chrome Extension to interact with websites directly in the browser first test batch of...
31. Aug. 20251 Min. Lesezeit


DEJAN: Chrome’s Chunking & Embeddings Engine
Dan Petrovic analyzed Google Chrome and found the exact chunking mechanism and embedding logic used, now being able to to browse,...
22. Aug. 20252 Min. Lesezeit


Konitzny (Kosch): Grok uses Query Fan-Out and Brave Search
Key Takeaways : Grok also does a Query Fan-Out - rewriting a prompt into searches Grok uses Brave Search instead of Google or Bing Source...
22. Aug. 20251 Min. Lesezeit


Metahan: Inside ChatGPT 5 Search
Key Takeaways: Metahan analyzed ChatGPT chats and found the core features and configurations of it The Reranking Model =...
20. Aug. 20251 Min. Lesezeit


Mutznik: Adobe ChatGPT Study (US)
Key Takeaways : Adobe conducted a survey of 1.000 people in the US, 800 consumers and 200 marketers regarding their usage of ChatGPT...
19. Aug. 20251 Min. Lesezeit


Cloudflare: Perplexity is using stealth, undeclared crawlers to evade website no-crawl directives
Key Takeaways: Perplexity recrawls websites with stealth, undeclared crawlers when initially blocked from crawling ( impersonating Google...
4. Aug. 20251 Min. Lesezeit


Landwehr (Peec AI): How to win with GEO
Key Takeaways: Sehr guter, einfacher Guide zu GEO (Generative Engine Optimization) / LLMO, der sich mit meinen eigenen Erfahrungen und Analyse-Ergebnissen deckt " LLMs cannot have first-hand experience . But users want it. LLMs are incentivized to reference sources that provide first-hand experience." "Actually, plenty of traditional SEO methods still apply , with a few new SEO tactics you can incorporate into your workflow." GEO Tactics Step 1: Be Crawlable Step 2: Continu
30. Juli 20251 Min. Lesezeit


Konitzny (Kosch): ChatGPT Query Fan-Out
Key Takeaways: Query Fan-Out auf Basis von Such-Ergebnissen ist sequentieller, sich wiederholender Prozess Es ist möglich diesen Prozess...
30. Juli 20251 Min. Lesezeit


Metahan: GEO tactic AI Share Buttons
Key Takeaways : You can implement AI Share Links to forward the user to a GenAI/LLM platform and run a prompt about your page Upside :...
2. Juli 20251 Min. Lesezeit
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