Wissenswertes

Key Takeaways: Google published a report regarding AI Mode usage based on Google Trends keyword data The average AI Mode query is 3x the length of a traditional Search query. Keyword research now needs to be complemented with prompt, task, constraint and scenario research. Follow-up queries in AI Mode have increased by more than 40% on average per month in the U.S. Aleyda states: Brand visibility can't be analyzed only at the first prompt anymore: a brand might be mentioned,

Key Takeaways: Peham reported an increase of referral traffic from ChatGPT - similar to the one I saw: Beginning of May, ChatGPT started adding hyperlinks to brand names in the ai responses [vs. before when] ChatGPT would just display your name/brand/product as a text. Blyskal pointed out: OpenAI referral traffic to monitored brand sites increased by ~1.6x overnight (and held there) Share of logged-out ChatGPT answers containing a clickable brand URL increased by 5x: ~4-5% to

Key Takeaways: At Google I/O Google announced lots of new features and a vision for the Agentic Web and stating "Google Search is AI Search": Gemini 3.5 flash: fast, but relatively expensive Gemini Spark: 24/7 personal agent running in the cloud - Give it a task and it works autonomously in the background, even if your phone and laptop are turned off. You choose to turn it on and it's designed to check with you before taking major actions (first only US and Google AI Ultra Us

Key Takeaways: Screaming Frog released version 24.0 of their crawler tool and they dropped a bomb with lots of incredible features: Local MCP: integrate Screaming Frog crawls into your agentic workflows. Of course there need to be some improvements as you currently cannot control lots of important crawl settings AND cannot create crawl configs using the MCP - still, lots of opportunities analyzing crawl data with Claude Auto-compare + Email notifications: You can now setup ma

Key Takeaways: Wills analyzed citations in ChatGPT of 100k+ prompts including 145 industries and 1.595 personas to draw conclusions on Citation factors: 1. SEO is the foundation. OpenAI is using search data today and building their own index. As that matures, the connection between search authority and LLM visibility deepens. Traditional SEO principles are not obsolete, they're the starting point for LLM visibility too. 2. Persona is the measurement unit. The #1 airline for a

Key Takeaways: Rudzki (Peec AI) analyzed 5 million query fanouts across ChatGPT, Perplexity, and Grok (April, 2026) and found: Perplexity commonly just simplifies your query - not much insight for optimization (1.4 fanouts per prompt) ChatGPT commonly adds brands, comparisons, and reviews - crucial for optimization for AI search (2.1 fanouts per prompt) Grok runs a full research brief with year modifiers and site: operators - the richest signal of all if you want to optimize

Key Takeaways: Konitzny analyzed one prompt in 10 different markets in ChatGPT, Perplexity and AI Mode ""I need a juicer that produces little waste and is not very loud. Price doesn't matter."" Retrieval via Peec AI 10 Markets: US, DE, FR, NL, UK, IT, DK, AUT Listicles: biggest share on average, but massive variance by market → dominate the US. In Germany and the UK, they account for roughly half that share (US: 53.9% / DE: 25.9% / UK: 25.7%) Reddit: almost entirely a US phen

Key Takeaways: Google introduces new AI Mode features in Chrome (first for desktop devices in Chrome): Opens links within AI Mode directly side by side (left AI Mode, right Website / TikTok / YouTube) Select recent tabs and add them to your search (e.g. hotels oder destinations you like or personal notes from Drive or JIRA or even ChatGPT) Shepard expects disadvantages for publishers and site owners "The user may see your site, but they never leaves Google. Another brick in t

Key Takeaways: On 16th of April, Claude Opus 4.7 was released Wojcik cited the AMD report about performance issues with Claude Opus 4.6 BridgeBench reported that accuracy on the hallucination benchmark of Opus 4.6 dropped to 68,3% vs. 83,3% before He outlines that it is a natural rhythm of hype cycles that push providers to allocate infrastructure to newer models taking power away from other models He proposes to adjust flexibly to the time of day: e.g. during end of business

Key Takeaways: Google introduced Gemma 4 , a state-of-the-art model with 256K context, Open-Source on Apache 2.0 license , that can be run locally as it only needs less space: 31B - full reasoning, runs on a workstation 26B MoE - fast, activates only 3.8B params per inference E4B / E2B - runs on a phone, offline, real-time audio + visio Google published their new compression algorithm TurboQuant that opens the door to new local developments and use cases: TurboQuant: Our

Key Takeaways: Segonzac (RESONEO) published a full technical study on how ChatGPT works and what changed when GPT-5.4 was introduced on 04.03.2026 and GPT-5.3 became the new default: Average domains dropped by -20% - fewer domains share the visibility in ChatGPT answers - which is also supported by Crawl log data from ChatGPT User Agents Query Fan-Out changed and includes site: Parameters to filter highly relevant or authorative sites Single tool web.run evolved into 12 o

Key Takeaways: Indig analyzed over 21.000 ChatGPT citations from different industries in depth to cover how AI cites sources based on content length and which pages/domains are picked etc. His findings / statements: Text with a question mark is 2x more likely to be cited (18.9% vs. 9.4%) 43.2% of sources cited by ChatGPT rank in Google position #1 ChatGPT retrieves about 6x more pages than it cites Top 10 domains take 46% of all citations in a topic, Top 30 at 67% While pages

Key Takeaways: Gabe spotted more and more Google AIO on Breaking News such as: "uber rivian" "gerrit cole returns" Google has lots of News data that could be summrized via AIO - news publisher would have to expect click drops Happens after a post quoting: "Google's Jaffer Zaidi said AI Overviews are purposefully not triggered for hard news queries. SEO consultant Barry Adams of Polemic Digital told the conference that publishers whose search traffic is primarily generated by

Key Takeaways: Grimm on next level crawling possibilities for Agents: Cloudflare /crawl REST API offers crawling based on Cloudflare infrastructure: "𝗖𝗹𝗼𝘂𝗱𝗳𝗹𝗮𝗿𝗲 𝗷𝘂𝘀𝘁 𝗰𝗼𝗺𝗺𝗼𝗱𝗶𝘁𝗶𝘇𝗲𝗱 𝘄𝗲𝗯 𝗰𝗿𝗮𝘄𝗹𝗶𝗻𝗴" REST API with POST request to initiate crawl and GET to retrieve results Sitemap or Spider crawl mode Javascript rendering in headless browser Result as HTML, markdown or JSON with using a prompt against the crawled pages incremental crawling (only

Key Takeaways: writesonic analyzed 50 prompts (re: SaaS) in ChatGPT comparing GPT-5.3 Instant (new default) and GPT-5.4-Thinking (new premium) vs. GPT-5.2 Instant and GPT-5.2 Thinking and found: in GPT-5.4 Thinking a total of 53% of citations were from brand websites , compared to GPT-5.3 Instant's 8% a major shift (it cited reddit.com , techradar.com , forbes.com and others instead ) GPT-5.4 Thinking cites totally different sources as GPT-5.3, most of them not from Googl

Key Takeaways: SERanking analyzed Google AI Overviews for 100.000 keywords in the US and found that with Gemini 3 more sources get cited: Average number of sources increased by +31,8% from 11,55 to 15,22 sources, smallest increase in the Insurance sector with +6,1% N umber of unique domains cited increased by + 9.3% from 89.262 to 97.574 However, lots of movements for cited domains: 37.870 domains that were previously cited are no longer cited at all while 46.182 entirely

Key Takeaways: Konitzny analyzed Microsoft Copilot Ads source code and found Ad Formats and Selection Reasons for Ads Copilot Ads Ad Formats : multimedia products tourActivity propertyPromotion text miniShowroom mainShowroom miniProduct Copilot Ads SelectionReasons reveal how personalized ads will be delivered: current-search-term recent-searches age gender website-visits interests custom-audience similar-audience profile-targeting The observed focus on current search terms

Key Takeaways: Konitzny analyzed ChatGPT code and found traces of ChatGPT's Ad System called 'Bazaar' Ad Types: single vs. multi advertiser ads single_advertiser _ad_unit multi_advertiser _ad_unit Ad design: will contain Brand name and Image Brand name Website Title Description text Link Image Actions/Interactivity with Ads: users can hide/block advertisers and ask ChatGPT about the ad CHATGPT_BAZAAR_PLACEMENT_ACTION_TYPE_ HIDE_ADS_PLACEMENT CHATGPT_BAZAAR_PLACEMENT_ACTION_TY

Key Takeaways: Landwehr analyzed Query Fanouts from ChatGPT when running Prompts in German, French, Portuguese, Italian, Spanish, Dutch, Polish and Turkish using local IPs and found that very often English Fanout Queries are triggered In 60%+ of cases, at least one of fanout query is in English. No matter the user’s language and location! Pure local brands in non-English markets are structurally disadvantaged . Brands from English-speaking countries start with a global edg

Key Takeaways : Ray & Rudzki stress the risk of heavy AI usage in SEO & content creation as they point out examples of failure: "Mount AI" is the rapid increase of visibility that is followed by a rapid decline as Search algorithms catch up An analysis of success stories of AI content tool from Landwehr revealed that 57% of websites saw their visibility tank , 22% that successfully gained rapid growth in the short term but tanked after Ray highlights: These drops can be rea